ELAD stands for what we believe: God is eternal.

It reminds us that our time on earth is limited and that what truly matters is eternity.

Every ELAD watch carries scripture on its dial, so that God’s word is always with you. Our mission is to encourage and inspire: to keep faith close, to share the gospel through design, and to remind you daily of His presence.

With every glance at your wrist, you are reminded of peace, guidance, and strength that never fade.