ELAD means God is eternal
ELAD is Hebrew for ‘God is eternal’. It reminds us that our time on earth is limited, and that what truly matters is eternity.
Our story
Every ELAD watch carries scripture on its dial, so that God’s word is always with you.
Our mission is to encourage and inspire: to keep faith close, to share the gospel through design, and to remind you daily of His presence.
With every glance at your wrist, you are reminded of peace, guidance, and strength that never fades.
CRAFTSMANSHIP
Crafted with reverence
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Scripture on the dial
Each timepiece carries a verse, gently engraved into the design, so faith stays close throughout the day.
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Made for generations
316L stainless steel case and bracelet, hardened mineral glass with sapphire coating, and a precise Japanese Miyota 2315 movement. Built for daily wear, made to outlast the day.
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Quiet by design
Nothing on the dial that doesn't belong there. So the verse can speak louder than the watch itself.
A daily reminder, always within reach
ELAD is more than a watch. It is a quiet prompt, a verse on your wrist, a reminder of who is with you in every moment.